NIKE D-LINE

An interactive 3D/WebGL product experience.

  • 3D
  • WebGL

NIKE D-LINE is an independent personal concept and demonstration. It is not affiliated with, sponsored by, or endorsed by Nike, Inc.

Project mark

Overview

NIKE D-LINE is an interactive 3D/WebGL product experience.

It exists to test how far a product can be explored in a browser instead of looked at in a flat image.

What it does

  • Interactive 3D product presentation in the browser
  • Built on WebGL rendering rather than pre-rendered imagery
  • Pointer and scroll driven interaction

How it's built

Built with 3D and WebGL.

WebGL gives direct control over the scene, which is what makes the interaction real rather than simulated.

Status

Prototype